FoodPlay Productions - Success Story: Intermountain Healthcare

FoodPlay Creates Custom Program for Intermountain Healthcare – Touring 225 Utah Schools in 2008–2010

Intermountain Healthcare’s LiVe campaign has chosen to partner with FoodPlay Productions to help us reach kids on their level, where they LiVe, with messages that make it cool and fun to be healthy. Our partnership with FoodPlay in the creation of the co-branded LiVe—This Is Your Life! program is helping us effectively place our messages in 225 schools reaching over 90,000 students, plus their families. FoodPlay reinforces our other LiVe media strategies with a unique, entertaining, and thought-provoking vehicle. Based on the fantastic feedback from schools and widespread media coverage, we feel this is a highly effective way to promote healthy eating and active living to youth, while spotlighting the LiVe Campaign throughout our target area."

—Terry Behunin, Senior Director of Marketing, Intermountain Healthcare

As part of the LiVe public service campaign, Intermountain Healthcare and SelectHealth expanded efforts to combat childhood obesity in a new educational theater program that toured Utah schools in 2008–2010, addressing adolescent obesity, eating disorders, body image, and unhealthy media messages.

The tour kicked off on Tuesday, Feb. 5, 2008, with lots of press coverage:

We are concerned about the future health of adolescents who struggle with weight issues,” says Tamara Lewis, MD, Intermountain’s medical director for Community Health and Prevention. “These assemblies will reach more than 90,000 Utah students, helping young people make healthy choices and build good habits for the rest of their lives.”

The LiVe—This is Your Life! show was part of Intermountain Healthcare’s ongoing LiVe public service campaign to promote healthy eating and active lifestyles.

The cost of the program was underwritten by SelectHealth and was free to Utah schools. The theater show visited 75 of Utah’s junior high and middles schools in spring 2008, 75 schools in 2009, and 75 in 2010. Each school received a comprehensive follow-up school resource kit, including fun, hands-on lesson plans and reproducible activity sheets.

FoodPlay Productions developed the program for Intermountain Healthcare and SelectHealth.

Clips from Intermountain Healthcare’s THIS IS YOUR LIFE! (3:44 min.)

Press release: Press Release: Theater Troupe Touring 225 Utah Middle Schools To Improve Kids Health

Rave Reviews

Thank you for the privilege of having the presentation, LiVe—This Is Your Life! at our school. I thought it had a lot of information and a lot of humor and fun to keep the students attention. I have noticed that at this age and in this fast paced society, it is hard to entertain kids, let alone teach them. This assembly did both! It was my favorite presentation of the year and we were so lucky to have it.
—Jennifer Yorgesen, Willowcreek Middle School, Lehi, UT (March 2008)

The assembly was a very good way to get students’ attention about some very important health issues. The students were entertained and engaged with the performance. We would love to have this type of assembly come every year. Thank you. P.S. The students that got the LiVe T-shirts loved the prizes. I’ve seen them wear them to school.
—Joe Meanea, Health/Fitness Department Head, Vernal Jr. High, Vernal, UT (April 2008)

Yesterday our 7th and 8th grade students were honored with a performance of LiVe-This Is Your Life! I appreciate that your company is so willing to contribute to the healthy lifestyles of our youth. I have been impressed with the management of this program since the day I was first contacted about its availability…The content was humorous, fast-paced, and relevant to the health issues of today. Our students loved it.
—Larry David, Principal, Canyon View Jr. High School, Huntington, UT (April 2008)

For more information about customized partnerships, contact Patti Dougherty 1-800-FOODPLAY (1-800-366-3752).