Success Story: Stonyfield Farm

Working together with FOODPLAY was flawless. We liked how they incorporated Stonyfield Farm products into the show for our MooVille Tour. They were extremely professional, easy to work with, and delivered a great show! The performer really engaged the audience and made the show educational at the same time.”
—David Kampner, Community Marketing Manager, Stonyfield Farm

FoodPlay Productions’ ToBe Fit: The Juggling Nutrition Magician joined Stonyfield Farm’s MooVille Tour, visiting fairs and festivals throughout the country. The show featured juggling, magic, and audience participation to get kids and families excited about making food choices that are good for their health and the health of the planet! The show was a big hit with kids and parents, making the partnership a big hit for Stonyfield.

Stonyfield Farm is the world’s leading organic yogurt manufacturer, and produces a variety of organic dairy products. The company is known for its commitment to environmental issues, nutrition education, and promotion of healthier foods in school vending, making them a natural partner for FoodPlay Productions.

The ToBe Fit Juggling Nutrition Magician Show was customized for the tour to include Stonyfield products and other MooVille Tour themes. In addition to juggling healthy foods, the show included having kids from the audience help make a smoothie using Stonyfield products. The custom show also included distribution of a co-branded “FOODPLAY–Stonyfield Snack Card,” with healthy family snack ideas to post on the fridge.

The Stonyfield Farm MooVille Tour provided a fun farm experience with activities for all ages, created as a way to educate people about healthy food choices.

People have lost that farm-to-table connection. With FOODPLAY’s help, we’ve created an experience that conveys why organic food in particular is important to your health, your family’s health, and the health of the planet.”
—Gary Hirshberg, President, Stonyfield Farm

The FoodPlay–Stonyfield partnership was such a success that Stonyfield has invited FoodPlay Productions to join them at other events, including the Pumpkin Festival in Boston, Massachusetts.